Transform Conversations. Change Outcomes.

At Third Language, we empower individuals and teams to rethink communication, create alignment, and close deals with confidence.

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Sales Communications — a Hidden Performance Multiplier

It isn't about being articulate or writing compelling emails. It's a skillset that shapes a sales relationship. Yet, it remains one of the most undervalued and underdeveloped skills. This oversight is costly—because mastering sales communication is a force multiplier that transforms average performers into sales leaders.

Through our innovative B.R.I.G.H.T.T.™ Framework, we change the way you see and approach opportunities — regardless of whether you are in a leadership position, individual contributor, or running a small business.

Discover the Third Language Difference

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Programs Designed for Every Sales Journey

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Corporate Sales Program

Help your teams achieve consistent results with tailored coaching and hands-on guidance. Our program focuses on transforming communication to:

Increase close ratios.

Improve forecasting accuracy.

Reduce deal slippage.

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Small Business Sales Program

Empower entrepreneurs and small teams with scalable, personalized strategies designed to drive growth. This program helps small businesses:

Build authentic customer connections.

Create a repeatable sales process.

Close deals more effectively without relying on discounts.

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Real Results: How Third Language Transforms Sales Teams

See how businesses have improved win rates, shortened sales cycles, and increased engagement using the B.R.I.G.H.T.T.™ Framework. Explore our success stories.

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Case Study: How Third Language Improved Sales Performance with the B.R.I.G.H.T.T.™ Framework

By Amy Little • February 7, 2025

Bad sales conversations and weak follow-ups cost businesses revenue. Learn how optimizing sales communication can increase engagement and close more deals.

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Meet the Vision Behind Third Language

Over 25 years of experience in B2B sales. Amy Little founded Third Language to address a common problem: mitigate revenue loss by improving how sales teams communicate to win deals. Using her innovative B.R.I.G.H.T.T.™ Framework, she’s helped leaders and professionals rethink communication to achieve success.

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Insights & Strategies: Mastering Sales Communication

Explore expert insights on sales communication, prospect engagement, and closing deals. From correcting bad sales conversations to reshaping your sales approach, discover actionable strategies and tactics to drive results.