Corporate Sales Programs

Rethink Sales. Transform Results.

Elevate your team’s performance with Third Language’s personalized sales coaching combined with the B.R.I.G.H.T.T.™ Framework—a proven method for driving productivity and closing opportunities.

Why Coaching Communication Skills is Critical

Beyond Cookie-Cutter Solutions: Build a Stronger Sales Force

The landscape of how prospects and salespeople interact has shifted. Prospects maintain deliberate distance - limiting conversations, hiding behind email exchange or avoidance without explanation. Sales teams struggle to bridge the widening gap; uncertain how to pivot when their traditional approach is not working.   


The disconnect results in revenue seepage - from mismanaged opportunities, deal slippage, and forecasting inaccuracy. You need to get the most out of your team.   


Third Language addresses the root of the problem: communication. Through personalized coaching, we don’t just teach tactics—we empower your team with a framework they can execute long after the program ends. By rethinking their approach to opportunities and conversations, your sales team will deliver results that stick. 


  • A man is giving a presentation to a group of people in an office.

    Slide title

    Write your caption here
    Button

How B.R.I.G.H.T.T.™  Helps Teams Ask Better Questions

Better Questions, Better Conversations, Better Outcomes

The foundation to effective selling — curiosity. Seeking to understand how a prospect views their problem. By asking thought-provoking questions that challenge a position, you start to uncover the real pain points and forge a synced approach to a desired outcome. 


The B.R.I.G.H.T.T.™  Framework merges the science and art of sales, enabling them to:

Create alignment with a prospect.

Tap into valuable information that shapes an opportunity.

Navigate perceived roadblocks with calculated curiosity. 

Learning what to say and how to say it - moves opportunities through the sales cycle.

Icon

What Is B.R.I.G.H.T.T.™?

A Framework That Transforms Sales Conversations

B.R.I.G.H.T.T.™ is a seven-step approach to guide sales teams to successfully manage opportunities for a positive outcome. 

  1. Brevity – be short & concise.
  2. Respect – meet prospects where they are in their sales process.
  3. Inquisitive– use questions to drive curiosity.
  4. Gain Perspective – demonstrate an understanding of their position. 
  5. Honest- keeps to facts, don't embellish reality. 
  6. Time – use time to your advantage.
  7. Temperature-Check – continually seek alignment by confirming information. 

The adaptable framework ensures every sales interaction is collaborative, customer-focused, and results-driven.

  • A group of people are sitting around a table having a meeting.

    Slide title

    Write your caption here
    Button

Who Is B.R.I.G.H.T.T.™ Perfect For?

Is B.R.I.G.H.T.T.™ Right for Your Team?

B.R.I.G.H.T.T.™ is ideal for:


  • Organizations that need to grow sales productivity and sales performance. 
  • Companies looking to mitigate deal-flow challenges – slippage and time-to-close. 
  • Teams struggling with non-responsive prospects or customers. 
  • Sales leaders with ambitious targets who need to increase opportunity close ratios.  

Whether your team is overcoming challenges or looking to level up, B.R.I.G.H.T.T.™ provides the skills to achieve consistent, measurable results.

A green stamp with an envelope inside of it

Getting Started

Ready to Change How Your Team Sells?

Offering hands-on coaching tailored to a team’s needs, small cohorts use in-flight opportunities to:


  • Conduct meetings to drive solution/prospect fit.
  • Improve email strategies to generate engagement.
  • Meet prospects where they are in the sales cycle.
Share by: