About

About Third Language | Change Your Outcome

At Third Language, we empower leaders and teams to rethink communication, create alignment, and close deals with confidence.

Rethink Communication. Achieve More.

Today's sales environment has changed. Capturing a prospect's attention is at an all-time low. Contributing factors? 


Information Abundance - Salespeople no longer control the narrative. The internet provides prospects with extensive research capabilities. By the time they're willing to speak with you, concrete ideas about what they need have already been formed. 


Market Saturation - Too many companies offer similar solutions creating a crowded marketplace. Standing out becomes increasingly difficult. The number of options makes differentiation difficult for even the most innovative products. 


Limited Attention - Prospects have limited attention to address problems they actively need to solve. They prefer email correspondence until a salesperson can demonstrate a compelling reason to have a conversation. 


Third Language set out to answer two questions:

  1. How do you approach sales conversations in this new environment? 
  2. How do you do it in a manner that gets results? 

 

The B.R.I.G.H.T.T.™ Framework came into focus. A clear, actionable system to empower sales professionals with a communication strategy that drives results. Delivering next-level performance. 

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Amy Little

Meet the Mind Behind the Mission

Amy Little, Founder and CEO of Third Language, brings over 25 years of B2B sales experience, with nearly two decades specializing in Healthcare and Life Sciences.


She has taken an innovative approach to traditional sales. Blending the science of process and art of effective communication, her programs empower sales professionals to rethink their strategies, foster collaboration, and achieve their goals. 

 

Her expertise lies in helping teams navigate the complexities of an opportunity with a fresh perspective. The B.R.I.G.H.T.T.™ Framework creates alignment to needs early and often, transforming every interaction into a productive, respectful journey. 

 

Outside of work - Amy is a wife, mom of three, banana bread maker extraordinaire, and family travel enthusiast.

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"Changing the way you communicate changes the outcome."

Mission, Vision, and Values

Our Guiding Principles

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Mission:

Elevate a professional's success by using effective sales communication strategies to win business and reach targets. ​

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Vision:

To redefine how communication skills directly shape the future of opportunities.

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Values:

  • Curiosity: Always seek to understand. 
  • Respect: Approach each interaction with empathy and understanding .
  • Preparation: Don't leave outcomes to chance. 
  • Collaboration: Use your resources (internal/external) to create valuable partnerships.  
  • Integrity: Engage from an ethical standpoint. 
  • Commit: Make your learning a daily practice in all interactions to sharpen your skills. 
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Getting Started

Ready to Start the Conversation?

At Third Language, we make it easy to begin your journey toward better communication and greater success. Whether you’re leading a sales team, running a small business, or looking to improve your individual skills, we have a program tailored to meet your needs.

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