Small Business Sales Program
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Big Wins for Small Teams

Empower your small business with the tools to build better connections, close more deals, and grow your bottom line.

The Challenge for Small Businesses

Maximizing Limited Resources

Every deal matters for small businesses. Without the means of a large corporate structure, many small business owners and their teams struggle with:

  • Wearing multiple hats, leaving little time to focus on sales.
  • Over reliance on 1 person to drive sales creating a bottleneck.
  • Establishing credibility compared to more recognized brands.
  • Long sales cycles straining cashflow.

At Third Language, we understand these challenges. That’s why we’ve designed our Small Business Sales Program specifically for entrepreneurs and small teams who need a smarter way to drive sales with a personalized approach.

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Why Our Approach Works

A Framework Built for Small Business Success

What We Do:

We don’t believe in one-size-fits-all strategies. Instead, our program focus on:

Understanding your specific challenges.

Coaching actionable skills that deliver quick results.

Equipping you with a system that is easy to implement.

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How We Do It:

Using the B.R.I.G.H.T.T.™  Framework, we help you:

Create better alignment with your prospects or customers.

Learn how to ask critical-thinking questions that uncover real needs.

Position your business to win opportunities.

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What Is B.R.I.G.H.T.T.™ ?

An Approach Designed for Small Business Success

The B.R.I.G.H.T.T.™  Framework is a seven-step process that transforms your sales performance:


  1. Brevity – be short & concise.
  2. Respect – meet prospects where they are in their sales process.
  3. Inquisitive– use questions to drive curiosity.
  4. Gain Perspective – demonstrate an understanding of their position. 
  5. Honest- keeps to facts; don't embellish reality. 
  6. Time – use time to your advantage.
  7. Temperature-Check – continually seek alignment by confirming information. 

Simple yet powerful system ensures every sales interaction leads to progress.

Who Is This Program For?

Is B.R.I.G.H.T.T.™ Right for You?

The program is ideal for:

  • Entrepreneurs who want to learn how to sell with confidence.
  • Small teams looking to improve their sales process and skills without hiring additional staff.
  • Business owners who need to grow sales with a clear, efficient sales strategy.

Whether you’re a solo entrepreneur or a small business team, we’ll help you rethink how you communicate to build lasting sales success.

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Getting Started

Let’s Grow Together

At Third Language, we believe every small business has the potential to achieve big things. Our Small Business Sales Program is tailored to your unique needs and challenges, with hands-on coaching and actionable strategies you can use right away.

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